The above photo was taken by Brain Bangg for Gray Style Write
Initially, this photo was taken during my 2nd blog shoot, which as you can see went very well. As I stated in the previous post, PLAID + THE NEW YEAR, this is one of my favorite S.Garvey Collections sets. Aside from the amazing bell bottoms, and the cropped top with the over-sized flower at the shoulder, this set looks and fits like a dream. The background above was chosen by my photographer Brain Bangg, it was also her idea that I play with the gate a bit. She also made a sick promo video during the shoot, view it here.
While going to Alabama State University, I studied marketing, and one of the things I do remember from my one of my core classes is that every great brand has an image or symbol. Many people can associate a brand just from a picture that is posted somewhere, or flashed across the screen without even seeing the name of the brand. For example, people will think of McDonald’s when they see golden arches, and think of the Apple brand when they see a bitten apple. After seeing a preview of Westwood P‘s ‘Give Me Head Collection,’ I was instantly attracted to it. I then thought, I should get him to design a logo using one of my photos, using the same ‘Give Me Head” concept. I felt that would be the most effective symbol for my Gray Style Write brand. I wanted something simple, unique, memorable, and versatile.
After doing a little research on my own, I found out that there are 4 elements that should be considered while designing a timeless logo. The 4 elements as pointed out by Bianca Rothchild are stylize, font, package, and color. The article really put things into perspective for me when it came to choosing the exact image I wanted to represent my brand.
As far as the headless part of the logo, it’s interesting to me. That’s what drew me to the collection as a whole, to me it says “it’s not about what I think, but what I feel.” Honestly, I don’t think I could have thought of a better representation of my brand than a digital image of myself, standing in a killer pose looking like gold.